We use Olaplex!!
It means we can now go Blonder. We can push the bounderies further without compromising the integrity of hair. From photo shoot to the salon chair, Colourists & their Clients are set free from the fear of damaged hair.
Olaplex started by finding two of the world's leading PHD's in Materials & Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single chemistry ingredient, that is free of silicone or oils, that links broken bonds in the hair during & after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top Colourists & their Clients are saying about Olaplex all over social media. As they say, the proof is in the pudding.
In essence, Olaplex is a bond multiplier containing a single active ingredient, Bis-Aminopropyl Diglycol Dimaleate. Olaplex works by finding single sulfur hydrogen bonds & cross linking them back together to form disulfide bonds before, during & after services. Disulfide bonds are broken via chemical, thermal & mechanical processes.
Olaplex is the only product of its kind with 8 worldwide patents publishing. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, & is never tested on animals.